🚀 Growth Machine Core Framework

The Quacktastic Guide to Sustainable Growth

1️⃣ What the Duck is a Growth Machine?

• High‑level intro (Userpilot):  userpilot.com/blog/growth‑marketing‑framework
• Growth Machine 101 (Growth Method):  growthmethod.com/ice-framework

2️⃣ The Four Pillars (Acquisition | Activation | Retention | Monetization)

• Airbnb early‑stage hack (Craigslist):  growthhackers.com/growth‑studies/airbnb
• Slack launch playbook (0→1B):  review.firstround.com/slack‑launch‑strategy
• Dropbox double‑sided referrals (3900% lift):  viral-loops.com/blog/dropbox‑referral

3️⃣ Metrics that Actually Matter

• Every product needs a North Star (Amplitude):  amplitude.com/blog/product-north-star-metric
• The North Star Playbook (PDF):  Amplitude – PDF

4️⃣ Experiment Culture & ICE Scoring

• ICE Scoring explained (Productfolio):  productfolio.com/ice-scoring
• Sean Ellis on ICE (Video):  youtube.com/watch?v=y9vb5fUNNs0
• Build an experiment culture (HBR):  hbr.org/2020/03/building-a-culture-of-experimentation

5️⃣ Growth Loops > Random Funnels

• Casey Winters on Loops:  caseyaccidental.com/tag/loops
• Growth Loops in 5 min (Video):  youtube.com/watch?v=K7LIXg1vPCQ

6️⃣ Tools to Level‑Up Fast

• Analytics:  Amplitude |  Mixpanel |  PostHog

• Experimentation:  VWO |  GrowthBook

• Automation:  Zapier |  Make

7️⃣ Action Steps for This Week

1. Read the full lesson and bookmark it.
2. Define your North Star Metric.
3. Score two growth ideas using ICE.
4. Run a 7‑day experiment, track results.
5. Tweet or comment with #GrowthMachine for feedback.