Duck Quote of the Week

"Everyone's squawking about 'email is dead,' but like a duck's waterproof feathers, it still works if you do it right."

Weird Duck Stats

Email marketing generates $36 for every $1 spent, which is about 36 more bread crusts than the average duck gets for begging at the park. Work smarter, not harder, folks.

What The Duck Moment

The latest trend is sending 15 "value-adding" emails before making an offer. That's like a duck circling the pond 15 times before landing – exhausting and pointless. Here's why: building trust doesn't require drowning your subscribers in content.

Weekly WADDLE Poll 🦆

Your email list hasn't grown in months. Your next move is:

• 🦆 "Test different lead magnets (like a smart duck)"
• 🎰 "Buy a list (and my ticket to spam jail)"
• 🤹 "Start 7 viral TikTok challenges simultaneously"
• 🏃‍♂️ "Migrate to MySpace where it's peaceful"

The Big Splash: Email That Actually Works

Listen up, fellow water fowl. The secret to email marketing isn't sending more emails – it's sending emails that make your subscribers' bills curl into a smile. Here's the no-fluff approach:

1. The Welcome Sequence That Works

• Day 1: Deliver your lead magnet + unexpected bonus
• Day 3: Share your best quick win (no 72-step processes)
• Day 5: Ask what they're struggling with (actual research > assumptions)

The Quacktic: Email Segmentation Made Simple

Stop treating your email list like one big pond. Create these three basic segments:

• New subscribers (handle with care)
• Engaged readers (nurture relationships)
• Past customers (different content needs)